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OFI Behavioural Economics Bites 10 - The Snob Effect

The #1 thing that determines how fast a home sells… In DFW, it’s not the paint color. It’s not the upgrades. And it’s definitely not “testing the market.” It’s pricing, and how it’s done from day one. Here’s why this matters in DFW. Our market moves quickly when a home is priced right and painfully slow when it’s not. The first couple of weeks are when serious buyers are paying attention, especially those relocating and trying to make decisions fast. When a home is overpriced, buyers don’t negot