Principle of Marketing Management

The 80/20 Principle (Pareto's Law) by Vilfredo Pareto: Animated Summary

Today’s video features 'Pareto’s Law' also known as 'The 80/20 Principle'. It originates from Vilfredo Pareto; a cunning and controversial economist and sociologist who lived from 1848 to 1923. His groundbreaking work, Cours d'economie politique, contained a then-unknown "law" on income distribution. It would later be named after him and is ...

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