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The Blue Square Alliance Against Hate (BSA), Robert Kraft's foundation fighting antisemitism, had returned to the Super Bowl with a $15 million ad focused on standing up to Jewish hate. The 30-second spot shows a teenage boy being bullied at school who finds an antisemitic sticky note on his backpack. The ad reveals that 2 in 3 Jewish teens have experienced antisemitism and encourages viewers to "share the square." Directed by Jake Scott, "Sticky Note" is part of BSA's #BlueSquare campaign promo
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The Foundation to Combat Antisemitism is rebranding as the Blue Square Alliance Against Hate, reviving the blue square symbol to rally against rising antisemitism. On Oct. 12, during the Chiefs vs. Lions NFL game, they'll launch a $10M campaign encouraging Americans to become allies against hate by sharing the blue square emoji or wearing blue square pins. Created by VML, the ad will run across social media, YouTube, and out of home. https://bit.ly/471UOD8 | Adweek
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