Smartwool | Merino Performance Apparel on Instagram: "Our team has found all sorts of clever uses for the little bands that come with our socks this Socktober. How do you put yours to work? 罹 #GoFarFeelGood #Multipurpose #Socktober"

Mountain Equipment Company on Instagram: "From April 1 – May 2, recycle your old socks with @smartwool_canada ♻️ Smartwool has partnered with Debrand and Material Return™ to collect and deconstruct hard-to-recycle socks and turn them into new goods. This keeps products out of landfills and cuts down on the resources it would take to make new goods. HOW IT WORKS: 🧦 Drop your old (but clean) socks into the collection bin at your local MEC store 🧦 Socks get ground up 🧦 Smartwool uses the ground