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Are you pushing too hard when you should be pulling? Most brokerages rely on push marketing—cold calls, direct outreach, and aggressive ads. While this gets attention, it often leads to: ❌ Low-quality leads who aren’t truly interested ❌ Resistance from prospects who feel sold to ❌ A constant grind to chase business Pull marketing, on the other hand, attracts clients to you by positioning your brokerage as the go-to choice. This means: ✅ Strategic content that builds trust and authority ✅ Targete
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