How Corporates Co-innovate with Startups: The BMW Startup Garage
insead.edu
How Corporates Co-innovate with Startups: The BMW Startup Garage
At the BMW Group, Gregor Gimmy, a serial entrepreneur and former consultant, introduces the Venture Client (VCL) model to engage with start-ups and boost corporate innovation. The case discusses its initial success at BMW and the rationale that drove Gimmy to establish a new model of external corporate venturing (ECV). It also provides ...
May 2, 2019
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