McDonald's, a fast-food brand, aimed to engage the growing cycling community in the Philippines by creating a cyclist-friendly experience across its stores and boosting sales from cyclist visits.

Identifies award-winning campaigns that show how a great strategy can transform businesses and brands. Strategists have enabled brands like Johnnie Walker, Snickers and Omo to build strategies based ...

Offers three lessons for marketers on the effectiveness of influencer and creator marketing. Influencer and creator marketing is a valuable part of modern marketing plans, but a vast majority of ...

The ultimate mission for marketers is to make a brand or product the easiest choice for every buyer, at any moment, within its category. While the pursuit of sales and consumer engagement often leads ...

Highlighting trends amongst the campaigns entered into the 2025 Creative Effectiveness Lions. Brands that stick with creative platforms over time achieve greater recognition, loyalty, and financial ...

Global strategies, campaign updates and trends in new usage occasions. At a time when consumers are prepared to spend and seek joy, create positive associations and seamlessly integrate usage by ...

Explores the key issues that will influence consumer purchase decisions across brands and categories over the next year.

The expectation that brands should drive growth doesn’t change when the economy slows and spending turns cautious – at these times it might be useful to explore new usage occasions, giving consumers a ...

For its eighth year on the calendar, music listening platform Spotify gave listeners ways to share, discuss and visualise their annual recap like never before with its global Spotify Wrapped activity.

Mercado Libre’s Chief Marketing Officer Sean Summers, together with GUT’s Global Chief Strategy Officer, Fernando Ribeiro, dive into Mercado Libre’s journey from second-tier marketplace to most ...

Acecook leveraged its sponsorship of the Vietnamese Women's National Football team to celebrate female strength, resilience and ambition, drive increased sales and market share, and position itself as ...