This week’s Ad Spot highlights industry burnout, bold fragrance marketing, and an animated anti-bullying campaign.

India’s middle class grew at 6.3% annually from 1995 to 2021, reaching 31% of the population, and is projected to rise to 38% ...

The survey finds that 67% of young adults view Musk unfavorably, while 66% of Americans hold a negative opinion of Zuckerberg ...

The marketing campaign for Mere Husband Ki Biwi illustrated a blend of traditional and digital marketing approaches spanning ...

The talks come amid broader financial challenges for TGGG. The company has faced salary delays and layoffs over the past year ...

The agency will oversee end-to-end brand communication, spanning creative, digital, influencer marketing, production, and SEO ...

The agency is replacing its long-standing mantra, 'The Work. The Work. The Work.' with 'Do Big Things.' This marks the agency ...

Zinia Bhattacharya of Carmesi unpacks the philosophy behind Carmesi’s marketing strategy—from leveraging influencer marketing ...

Audiences watch an average of 18 films annually, with 75% preferring social viewing, while 42% acknowledge the influence of ...

The key update involves advancements in AI-generated images, particularly for human characters. The improvements aim to ...

The platform’s messaging updates align with its focus on direct communication, which Instagram chief Adam Mosseri recently ...

Nearly half of B2B marketers in India justify marketing spend to C-suite monthly, while the majority see value metrics as ...