Retailing for $75 at Sephora, the Selena Gomez-backed brand launched Rare Eau de Parfum, a dreamy vanilla and caramel ...

Selena Gomez brought back full frontal bangs on August 18 while posing in a Rare hoodie and distressed blue jeans. The Rare ...

Fall is officially on its way, and this is your *only* chance to score $350 worth of beauty essentials from Rare Beauty, ...

Selena Gomez posed in a silky nightgown while showing off her natural beauty in one of the new makeup-free selfies she posted ...

Selena Gomez’s Rare Beauty is no stranger to creating major buzz (and clearing the Sephora shelves) with fresh launches — and ...

Such is the case with Selena Gomez, who posted a nighttime mirror selfie in an under-$50 lace slip. In her latest Instagram ...

Selena Gomez has made another head-turning switch this summer, this time unveiling a sleek set of full frontal bangs that are giving Taylor Swift energy. The Rare Beauty founder shared a fresh selfie ...

Rare Beauty is at it again, releasing game-changing products in a market that feels hard to innovate in like there Soft Pinch ...

Selena Gomez is stunning in her sheer tube top for a braless bed selfie as she shares a life update with lobster.

Selena Gomez is ushering in a new era for Rare Beauty with a perfume campaign that features the "Calm Down" singer posing in ...

Selena Gomez and Becky G attend a Rare Beauty launch party in Los Angeles, plus Justin and Hailey Bieber, Doechii and more.

Selena Gomez celebrated a major moment for Rare Beauty on Thursday night in Los Angeles, launching the brand’s first-ever fragrance, Rare Eau de Parfum. Of course, a celebratory night calls for a ...