The Kelce brothers always have a good time on their New Heights podcast. But don't think it's all fun and games. Jason and Travis Kelce are serious performers and broadcasters who are well aware of the need for proper modulation.

Kylie Kelce shares the "bada--" comment that Taylor Swift said on the New Heights podcast that she agrees with.

Swift added that all of her easter eggs point back to music, not her personal life — which means the Super Bowl halftime show theory absolutely fits. At this point I have completely bought into the idea that Swift has agreed to do the halftime show for the first time ever.

Taylor Swift's upcoming album release and her love of all things orange isn't lost on her fans — or brands that seek a ride on an enormous economic tailwind.