Prior to the 2000 season, Knoxville’s Double-A Southern League franchise relocated 20 miles east, to the town of Kodak, and ...

What does it take to rebrand a huge sports team? GQ finds out. Join Justin Thomas Kay as we look at the evolution of the LA Clippers’ branding, from their founding logo as the Buffalo Braves to the ...

The logos include a new color and a historic bridge connecting South Knoxville to downtown over the Tennessee River.

When it was announced in 2022, as part of the new collective bargaining agreement, that Major League Baseball would begin to ...

With the 2024 MLB season officially in the rearview mirror, it was only a matter of time until the Oakland A's dropped the 'Oakland' from their name. The Athlet ...

The Boston Red Sox were recently mentioned as favorites to land one of this winter's most coveted pitching trade targets.

Yet, unless you were paying attention to MLB press releases, Tuesday was the first time many fans saw the sponsored helmets. First look at the sponsored Strauss logo that will appear on both sides ...

On Saturday evening, as Game 2 of the World Series got underway in Los Angeles, the Dodgers’ Triple-A affiliate made some ...

The 2024 MLB postseason has arrived. With it, so too has a brand new league-wide sponsor. Visible on every team's helmets during the playoffs is the word STRAUSS, accompanied by a small logo.

MLB better be ready to market ... to become the team of choice for Japanese players and fans, and to make the Dodgers’ logo ubiquitous there, in much the same way that the Yankees’ logo ...