Cracker Barrel admitted Monday it could have unveiled its new logo better after facing backlash from some customers and right-wing commentators. The Tennessee-based restaurant chain, which opted for a minimalist design at the expense of farmer Uncle Herschel,

Cracker Barrel says it "could've done a better job" handling the rollout of its new logo, which has drawn mockery from every corner of the internet, especially MAGA influencers and politicians.

In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been present since 1977. Some people decried the rebrand as "woke" while others simply called it "bland,