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Cracker Barrel refreshed its logo and paid the price. Here's what brand experts say went wrong.

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...
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Cracker Barrel vows to keep "heritage at the heart" after MAGA outrage

Cracker Barrel says it "could've done a better job" handling the rollout of its new logo, which has drawn mockery from every ...

Cracker Barrel issues 'promise' to customers in response to backlash over new logo, store redesign

Cracker Barrel has offered a "promise" to its guests following immense criticisms over its new logo and design. Here's what ...

'Our story hasn't changed.' Here's what's inside Cracker Barrel's new fall season menu

Inspired by the rich flavors of fall and beloved guest favorites, Cracker Barrel's new fall season menu is available ...

Cracker Barrel board member under fire for DEI background after restaurant ditches traditional logo

Gilbert Davila, a Cracker Barrel board member and former Disney diversity executive, faces heat after the restaurant chain ...

Christian college slammed for comparing Cracker Barrel logo change to George Floyd protest

"Same energy," the college tweeted along with photos of the new logo and a George Washington statue covered with red paint.

UFC’s most polarizing fighter, naturally, shares controversial reaction to ‘sh-t’ Cracker Barrel re-brand

Bryce Mitchell is one of the most outspoken and controversial voices on the UFC roster today so it shouldn’t come as a ...

Cracker Barrel co-founder fears new logo, interior changes could hurt company

Cracker Barrel’s decision to update its menu, redesign its restaurant interior and change its logo has caused outrage across ...