For ESPN Chairman Jimmy Pitaro, the idea to bring fans a way to watch the network's signature show customized to their own favorite teams and favorite sports came from being a "huge sports fan" himself.

Bob Iger, Disney CEO, and Jimmy Pitaro, ESPN chairman, join CNBC's 'Squawk on the Street' to discuss ESPN's new direct-to-consumer platform, how the success of the app will be measured, and much more.

ESPN’s future is nearly here. On Thursday, sports fans can begin paying $30 per month for the entirety of ESPN’s offerings for the first time. The company’s mobile and TV apps have been updated for the occasion as well.

After years of being asked how it would respond to the streaming explosion, ESPN is finally unveiling a new direct-to-consumer app designed to offer its clearest answer yet to that existential question.

Consumer TV advertising for Disney bundles already has many variations, including one packaging Disney+ and Hulu with WBD's HBO Max.

It's a new era of sports streaming! ESPN's all-in-one DTC streaming service and new app are live. Here's everything you need to know.

Major League Baseball and ESPN have a framework agreement that would give the network the exclusive rights to sell all out-of-market regular-season games digitally and in-market games for five clubs over the next three years, sources briefed on the discussions told The Athletic.

The media giants face the difficult task of winning over roughly 65 million “cord never” households while avoiding linear TV cord-cutting.

The launch of the ESPN DTC platform and new app is one of the seminal moments in the history of the WorldWide Leader in Sports. But ESPN president Jimmy Pitaro wants to make it clear that there is more to come than what is available at launch.