Now it all makes sense. On Tuesday morning (Aug. 19) Welch announced the release of Florence + the Machine's upcoming album, Everybody Scream, which will drop right in time for Halloween (Oct. 31). She confirmed the release in a new post on her social platforms alongside the LP's artwork, which you can see below.

Florence + The Machine piqued our interest Tuesday with news of a seemingly witchy new album called Everybody Scream set for release on Halloween. Today Florence Welch has intensified that anticipation by revealing the music video for “Everybody Scream,” the new album’s opener and title track, along with some info about the new LP.

As tipped here last week, Florence + the Machine will return with a new album, Everybody Scream, appropriately due for release by Republic on Halloween (Oct. 31). The project’s title track is out now in tandem with a video directed by Autumn De Wilde.