Google today announced the launch of its next-generation Pixel 10 smartphones, including the Pixel 10 Pro Fold, the Pixel 10 Pro XL, the Pixel

At the Made By Google 2025 event, the tech company debuted all new Pixel 10 phones, Pixel Watch and a new pair of earbuds. Here's what's new in its lineup today.

The AI expansion on the four Pixel 10 models amplifies Google’s efforts to broaden the use of a technology that is already starting to reshape society. At the same time, Google is taking a swipe at Apple’s Achilles’ heel on the iPhone.

Google announced its entire Pixel 10 generation of phones at a jam-packed Made for Google event this week. The familiar four-phone lineup includes the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold.

The Pixel 10 Pro series introduces a new “sensitive eyes” setting that doubles its display PWM rate to 480Hz. The option is limited to the Pro models, with partial support on the Pro Fold, and none on the base Pixel 10. This is Google’s first significant step toward helping flicker-sensitive users, but it could go further.

The 6.3-inch Pixel 10 Pro and the 6.8-inch Pixel 10 Pro XL will both feature a Super Actua display with variable refresh rate up to 120 Hz. The displays offer up to 3,300 nits of peak brightness or 2,200 nits peak in HDR, about ten percent brighter than on the Pixel 9 Pro series.