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Cracker Barrel's new logo is a flop

CBS News on MSN · 56m

Cracker Barrel loses almost $100 million in value after new logo release

Cracker Barrel shed almost $100 million in market value Thursday after its stock plunged following the release of a new logo. The new design eliminates a longstanding drawing of an overall-clad man leaning against a barrel,

Fox Business on MSN · 50m

Why the Cracker Barrel logo change triggered an 'emotional shockwave'

Marketing experts analyze Cracker Barrel's logo controversy, comparing it to Aunt Jemima and Uncle Ben's changes and explaining why some rebrands trigger emotional reactions

Cracker Barrel Revealed a New Logo. Shares Have Tumbled Since.

An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that wiped out most of the dining chain’s year-to-date stock price gains.

2h

Cracker Barrel issues 'promise' to customers in response to backlash over new logo, store redesign

Cracker Barrel has offered a "promise" to its guests following immense criticisms over its new logo and design. Here's what ...

Axios on MSN12m

Cracker Barrel vows to keep "heritage at the heart" after MAGA outrage

Cracker Barrel says it "could've done a better job" handling the rollout of its new logo, which has drawn mockery from every ...

Vibe on MSN4h

Cracker Barrel Addresses Mixed Reactions To New Politically Correct Logo

The 55-year-old restaurant and retail store chain, based in Lebanon, Tennessee, revealed its new logo, menu, and diner decor ...

1don MSN

Cracker Barrel board member under fire for DEI background after restaurant ditches traditional logo

Gilbert Davila, a Cracker Barrel board member and former Disney diversity executive, faces heat after the restaurant chain ...

WHNT-TV Huntsville on MSN5h

Cracker Barrel Logo Chaos Continues | August 25, 2025 | Day to Day with Mariah

Over 2.5 million people sign petition in support of truck driver Harjinder Singh after fatal Florida crash Taiwan shuts out ...

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