An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that ...

The 55-year-old restaurant and retail store chain, based in Lebanon, Tennessee, revealed its new logo, menu, and diner decor ...

The family-dining chain’s brand updates draw online ire and boycott calls. “We know we won’t get everything right the first ...

If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel. We’re truly grateful for your ...

In its statement, the chain pledged to keep customer favorites and traditions alive, even as it experiments with a new look.

On August 25, the company issued a statement to fans.

Cracker Barrel acknowledged the loud opposition to its new logo and remodel in a statement issued Monday, maintaining that Uncle Herschel is “not going anywhere” despite being removed from its updated ...

Cracker Barrel just hit the gas—straight off a cultural cliff. The down-home, rocking-chair charm that made it a roadside staple ...

The restaurant chain with three local shops wants to revive sales with a new look and food offerings, but many are upset ...

Collin Rugg, co-owner of the Trending Politics website, characterized the rebrand and new logo as “depressing. Rep. Byron ...

What has not changed, and what will never change, are the values this company was built on when Cracker barrel first opened in 1969: hard work, family, and scratch-cooked food made with care. A place ...