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Cracker Barrel refreshed its logo and paid the price. Here's what brand experts say went wrong.

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

Customers rip Cracker Barrel for lame apology over controversial rebrand: ‘Kicked Uncle Herschel to the curb’

Cracker Barrel – known for its nostalgic atmosphere and Southern fixins like chicken fried steak – ditched its telltale charm ...

Steak ‘n Shake slams Cracker Barrel CEO for eliminating ‘old-timer’ from logo: ‘We take pride in our history’

Steak ‘n Shake has fired back at Cracker Barrel, accusing the company of eliminating its heritage with its new, controversial ...

Cracker Barrel’s logo fiasco shows how hard it is to freshen things up without annoying loyal customers

But when it came to the logo change, the company said little, and the market filled in the blank, deriding the logo as boring ...
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Cracker Barrel Stock-Bashing Is Short-Sighted

Online critics labeled the move as short-sighted, dull, woke. Shares of Cracker Barrel Old Country Store Inc. (CBRL on NASDAQ ...
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Cracker Barrel’s rebrand: ‘Soulless’ or strategic?

Cracker Barrel’s new logo isn’t an accident — it’s CEO Julie Felss Masino’s project. She scrapped a beloved American ...