Cracker Barrel shed almost $100 million in market value Thursday after its stock plunged following the release of a new logo. The new design eliminates a longstanding drawing of an overall-clad man ...

The Arkansas UFC athlete Bryce Mitchell lost his mind when the Southern restaurant chain ditched its old-timey mascot.

Cracker Barrel’s new logo isn’t an accident — it’s CEO Julie Felss Masino’s project. She scrapped a beloved American ...

The burger chain’s account on the social media site X has been among the loudest critics of the family-dining chain’s rebrand ...

Cracker Barrel lost over $100 million in market value after backlash to its new modern logo and interior design. The rebrand was led by new CMO Sarah Moore, who joined in July from MGM Resorts.

But when it came to the logo change, the company said little, and the market filled in the blank, deriding the logo as boring ...

Julie Felss Masino, the CEO of Cracker Barrel, is the focus of national controversy due to a new logo design. The design gets ...

Bryce Mitchell doesn’t like the new Cracker Barrel logo. Cracker Barrel recently introduced a new text-only logo, which faced ...