American cable news channel MSNBC is rebranding as MS NOW, which stands for My Source News Opinion World. The announcement was made public on August 18 on the news channel's social media with the statement:

Today, Comcast announced the award of 500 new grant packages to entrepreneurs in five U.S. regions through Comcast RISE, an initiative that fuels the growth of American small businesses and helps to strengthen local communities.

Comcast unveiled eight new members of the first board of directors of Versant Media Group, which will house the bulk of NBCUniversal’s cable networks and certain digital businesses, including Versant CEO Mark Lazarus.

Partnership Extension Ensures Ongoing Airtime for 11 USGA Championships and More Broadcast Network Coverage for the U.S. Open Than Any Other Major

Comcast has priced the offering, called "World Soccer Ticket", at $85 a month. The bundle includes nearly 60 broadcast, cable news, and sports channels, along with a premium subscription of NBCUniversal's Peacock streaming service.

MSNBC will change its name later this year to MS Now (My Source News Opinion World) and drop the peacock image from its branding. These are the first significant public-facing changes in Versant's upcoming separation from Comcast's NBCUniversal.

MSNBC will change its name to My Source News Opinion World (MS NOW) in its spinoff from Comcast’s NBCUniversal, The

MSNBC's proposed name and logo change isn't quite landing, especially on the Internet. See what netizens are saying about the rebrand.