The recently merged airlines are getting into the loyalty game with a choose-your-own-adventure concept called Atmos Rewards. Experts weigh in on how to make the most of the new points scheme.

Alaska Air Group Inc. debuted a new loyalty program that will let members choose from three options to earn award points, the first such offering in the US industry.

Atmos Rewards, the new loyalty program from Hawaiian and Alaska airlines, has officially taken off as the singular way for flyers using either airline to earn points, benefits and status. HPR's Emma Caires breaks it down.