Gartner research reveals that in underperforming companies, ICPs exist primarily as orientation materials rather than active ...

Ozempic is reshaping behaviour - and in a world where marketing has long relied on behavioural nudges, that's a problem, says ...

Instagram content from public business and creator accounts is now appearing in Google search, marking a major shift in how ...

When AI agents – ​computer programs that use AI to do tasks and reach goals by themselves for a person or another system – ...

As the use of gen AI becomes widespread, could a mix of “quality, restraint and responsible use” help marketers avoid ethical ...

Tini Sevak, VP of audiences & data, CNN International Commercial says credible news environments offer something rare and ...

Experts say brands, agencies, and marketers are recognising the strength of a converged media approach, where linear TV's ...

Rui Mateus was running an affiliate network. His team was buying traffic from publishers and sending it to agencies, but something was bothering him. “We didn’t have much control over that,” he ...

Nina Gould promoted to Chief Innovation Officer, Kyle Vinansky appointed Chief Business and Strategy Officer, Leann Bonanno ...

We catch up with the marketing boss of the football media app backed by Real Madrid, Barcelona, Man City and more.

In modern times, countless figures have gone from radio to television to elected office. Jesse Helms built his political reputation in televised commentaries on local news before serving 30 years in ...

Once the world's most valuable company, Exxon Mobil now trails AI giants like Nvidia, which recently hit a $4 trillion market ...