Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I explore the somewhat shadowy topic of ...

One of my sailing buddies and I had an interesting conversation while on the open ocean on the way to Block Island. 'Stef, I know you read Randy Wayne White's ‘Doc Ford' crime fiction novels. Which of ...

Scientists and thinkers have been studying the unconscious mind — the part of the brain where things like memories and motivation occur — for hundreds of years. You may have heard of advertisers using ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I examine the looming danger that advanced ...

Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...