Wait, what year is it in again? All things Y2K have been having a bit of a moment, but the revival seems to have just reached ...

Sports have a unique ability to unite communities ... scale in a culturally relevant way to audiences across the world. Whether it’s seeing a brand's logo in the background of the US Open Tennis ...

Audi has introduced a new electric vehicle (EV) brand in China, targeting younger consumers in the world's largest automotive market.

General Motors has owned several car brands that have come and gone over the years. Here is each brand that GM has ...

As luxury brands struggle to resonate with Chinese consumers, Ralph Lauren is thriving by leaning into its American heritage and preppy core products.

The Smokies have officially announced their name change to the Knoxville Smokies and shared what their new team logo and ...

The primary logo features the fan-favorite bear with the rolling Smoky Mountains. The Smokies script sits on top of the ...

While it makes sense that Audi is leaning into its EV partnership with SAIC in order to specifically target the Chinese ...

“With the upcoming move to Knoxville, it is imperative to embrace our new home, while maintaining the Smokies brand,” Boyd ...

3. Create your new brand logo. Logos are essential to your business’s success. It doesn’t matter if you’re rebranding a business or starting from scratch — you should always take the time to design a ...

How do you kick-start a new brand when you’re up against deep-pocketed ... created by Entrepreneur and Sports Illustrated, where we pair entrepreneurial athletes with business leaders to discuss ...