While the industry obsesses over the broadcast buy, the real opportunity lies in the data. Streaming has surged to capture nearly half of total TV viewing time, yet it still commands only around 30% ...

Paramount's partnership with the UFC is a bold strategy, involving a $7.7 billion investment over seven years for exclusive U.S. broadcasting rights. This deal allows Paramount to stream all UFC ...

Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines.

Samsung Ads, the advertising division of Samsung Electronics, has announced the programmatic expansion of its interactive ad format Samsung GameBreaks. Advertisers can now activate GameBreaks ...

Programmatic ads have entered the chat … bots. On Tuesday, PubMatic announced a partnership with Kontext, a platform that uses LLMs to generate relevant ads within AI chatbots. The integration is ...

OpenAI celebrated ChatGPT's third anniversary over the weekend. The generative AI chatbot went viral in late November 2022, seeing tremendous growth ever since. About 800 million people use ChatGPT, ...

The Trade Desk delivered better-than-expected results, but may be losing ground in programmatic advertising. The stock trades at a premium valuation even after the substantial pullback it has ...

Samsung is making good on its promise to bring ads to users with smart fridges, with reports that they’re beginning to take up the entire display on some Family Hub appliances. For now, Samsung makes ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...

Amazon Ads and iHeartMedia today announced an expansion of their partnership with a new programmatic audio offering that provides advertisers using Amazon DSP access to iHeart’s vast streaming audio ...

In this team episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and COO Lindsay Rowntree. They look at Apple Maps moving towards ad ...