Many consumers treat the toys as affordable art objects, displayed in cabinets, on purses or traded online. Today, blind box retail stores have expanded globally from Asia to Europe and North America.

The Cute-Meets-Mischievous Vibe: Their design is unique – undeniably cute, but with just enough edge (the teeth, the expressions) to appeal to adults and feel more like art than just a kiddy toy.

Their figures, which come in blind boxes, are made by Xinghui Creations. Circus Boy Band also offers accessories, items for the home and stationery. Mindstyle X Reen Barrera – contributed photo ...

HONG KONG — When Ms CC Sun first heard in 2019 about so-called blind box toys, collectible figures in mystery packaging, the 32-year-old engineer from Tianjin in China mocked her colleague for ...

Liu Xiaoli, a nickname, has been collecting blind box toys since 2018. The advertising professional, in her thirties, pulls thousands of followers to a Bilibili video channel where she documents ...

Blind box toys are not inherently harmful, and for many, they’re a source of fun, nostalgia and self-expression. They also offer an accessible way for consumers to engage with designer art in a ...

The market for blind boxes could grow to 25 billion yuan (US$3.8 billion) in 2025 from about 3 billion yuan in 2019, according to Shenzhen-based consultancy Qianzhan Intelligence.