Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

This fall, basketball admirers and sneakerheads have something thrilling to look forward to with the launch of the Nike G.T. Cut 3 "Jordan Poole" PE (Player Exclusive).

The Jordan Heir Series sneakers were designed specifically to support women players as they run and cut through the court.

Nike has reached a 12-year contract extension agreement with the NBA and WNBA to continue to be the official global outfitter for the professional basketball leagues, sources told ESPN on Monday, a ...

NBA commissioner Adam Silver said Nike is “inextricably linked to basketball” and credited the company for helping fuel the growth of the sport. WNBA commissioner Cathy Engelbert echoed those ...

2024 Bronny made his first shot in the NBA while wearing Lakers legend Kobe Bryant's retro Nike basketball shoes. The 20-year-old got his first bucket while wearing the Nike Kobe 6 Protro in the ...

Nike has long been a juggernaut in the sport of basketball, starting with its revolutionary contract with NBA legend Michael Jordan in 1984. Since then, Nike’s Jordan brand has grown to be one ...

Nike NKE1.21%increase; green up pointing triangle extended its exclusive apparel partnership with both the National Basketball Association ... provider for the NBA, WNBA and NBA G League.

Nike (NKE) is shooting for a win with a major NBA and WNBA deal. On Monday afternoon, the shoe giant announced ... court to lifestyle and the culture of basketball." The star studded event ...