Google has rolled out fewer confirmed search ranking updates in 2025, then it did in all the past years where Google confirmed these updates. Google rolled out only four confirmed updates in 2025, ...

As social media becomes increasingly reliant on algorithmic feeds, creators are navigating a new normal: Just because you post something doesn’t mean your followers will see it. “I think that 2025 was ...

Google launched four official and confirmed algorithmic updates in 2025, three core updates and one spam update. This is in comparison to last year, in 2024, where we had seven confirmed updates, then ...

Imagine a town with two widget merchants. Customers prefer cheaper widgets, so the merchants must compete to set the lowest price. Unhappy with their meager profits, they meet one night in a ...

Researchers at the University of Kent, UK, introduced LiteRBS (Lightweight and Rapid Bidirectional Search), a novel grid-based pathfinding algorithm designed for efficient and scalable navigation in ...

The original version of this story appeared in Quanta Magazine. If you want to solve a tricky problem, it often helps to get organized. You might, for example, break the problem into pieces and tackle ...

The TikTok algorithm, built by its Chinese parent ByteDance Ltd., is what has made the app so popular with half of America. The enormously powerful technology can master the intricacies of our ...

People’s views are becoming more and more polarized, with “echo chambers”—social bubbles that reinforce existing beliefs—exacerbating differences in opinion. This divergence doesn’t just apply to ...

Ever wondered how social media platforms decide how to fill our feeds? They use algorithms, of course, but how do these algorithms work? A series of corporate leaks over the past few years provides a ...

Apple has formed a new team to build a ChatGPT-like app, according to Bloomberg’s Mark Gurman. This team — reportedly called Answers, Knowledge, and Information — is working to build an “answer engine ...

NEW YORK, NEW YORK - JANUARY 09: The exterior of the new headquarters of Google is seen at 550 Washington Street in Hudson Square (Photo by Michael M. Santiago/Getty Images) A couple of years ago I ...