If you’ve been following the buzz around Generative Engine Optimization, or “GEO,” you’ve probably seen some wild claims. But the future of search marketing isn’t about abandoning SEO for something ...

Analysis of 18,377 query pairs shows retrieval-based AI systems like Perplexity achieve 43% domain overlap with Google, while reasoning models like ChatGPT cite only 21% of the same sources Search ...

AI is changing the way we search — and transforming the practice of search engine optimization. Brands want to ensure they're visible in AI searches and that they're accurately represented. Experts ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

AI is changing the nature of search and rewriting the rules for brands. It has spawned a cottage industry of AI search experts, though skeptics warn of overpromising. This story is one of a five-part ...

Want your business to show up in Google’s AI-driven results? The same principles that help you rank in Google Search still matter – but AI introduces new dimensions of context, reputation, and ...

Understand the shift from SEO to GEO and how it transforms digital marketing with AI integration for better SERP visibility. For three decades, SEO has been the cornerstone of digital visibility.

Pattern Inc., an e-commerce firm that resells goods on marketplaces such as Amazon.com Inc.’s, is set to file for a US initial public offering before the start of September, according to people ...

A framework used by some high performers to work through emotional loops over time. Struggling to “do the work” and still feel stuck? You’re not alone. Brain Pattern Mapping, developed by educator and ...

Gone are the days when SEO, a.k.a. Search Engine Optimization, was all about ranking on Google. Only 61% of Gen-Z users turn to Google Search to find local businesses, which is falling behind ...

AI-driven search demands optimized content, structured data and a consistent, credible digital presence. Strategic domain names enhance visibility and relevance in AI-generated search results. Align ...

For years, SEO professionals have obsessed over rankings. What position are we in? Did we move up or down? Can we get back to Position 1? But as AI-driven search continues to reshape how information ...