Learn how to create marketable AI tools that automate tasks and save businesses time. Perfect for beginners in the AI space!

Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have modest impact, they’re not achieving their expected performance results, ...

Great email marketing is a leadership act. It requires listening deeper, empathizing harder and breaking the templates in ...

I'm on a mission to review 1,000 marketing software tools and share my findings with over 100,000 small business owners worldwide. In an age where digital tools can make or break your business, I’m ...

Many wealth management firms think that artificial intelligence is a foe, not friend. They also believe that it removes the ...

Don’t let poor unsubscribe UX drive spam complaints. Here’s how to protect your sender reputation — and retain trust.

Small businesses often operate in a niche market. To design a successful digital marketing campaign, they must identify their ...

In an era dominated by short-form content, Rare Beauty has opted to engage in open narratives. The brand’s CMO Katie Welch ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

According to software marketplace G2, it takes 50 milliseconds for consumers to judge your brand’s visual appeal. Without a ...

Gain a competitive edge by using AI to launch polished, multi-channel campaigns faster than other brands. Streamline your ...