Small businesses often operate in a niche market. To design a successful digital marketing campaign, they must identify their ...

We tested the best email marketing software in 2025 for ease of use, automation, AI tools, and pricing. See how Mailchimp, ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has ...

Email marketing involves encouraging users to sign up to receive emails, and then sending them specific, targeted emails to keep their attention, nurture their journey, and gain conversions.

Email marketing has stood the test of time. With each year, new threats and opportunities appear that marketers need to know about. Being in touch with these threats and opportunities can help ...

Don’t let poor unsubscribe UX drive spam complaints. Here’s how to protect your sender reputation — and retain trust.

Email marketing is a practical, low-cost marketing tool that combines convenience with technology. It provides small business owners with the ability to reach more customers, which in turn can ...

Email marketing automation saves time, boosts ROI, and delivers a better subscriber experience. Learn how to automate your emails efficiently.

In fact, 73% of marketers rate email as the number one digital channel for ROI, according to a separate study by Marketing Week’s sister brand Econsultancy, which also suggests email marketing ...

In other words, unless you understand the key to email marketing (see below), you’re 1) wasting your time and 2) annoying potential customers with spam. What Does Work.

In email marketing, keeping track of and updating the subscribers’ tags becomes mandatory. When you track a subscriber’s engagement, you can send them more relevant messages.

Businesses use email marketing as an affordable and often effective advertising tool. However, before employing this technique you should make yourself aware of the disadvantages and ...