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NEW YORK – July 14, 2025 – Through the first half of 2025, streaming is being dominated by the animated import from Australia ...
Radio listeners come in all varieties, and so do their listening preferences. We know that listeners tune in at different times during the day, but we also know they tune in for different reasons. So ...
Because our business is rooted in helping clients better understand the science behind what’s next, we are sharing what we are learning about diversity and inclusion in our third annual Diversity & ...
Adding CTV coverage to Ad Intel, Nielsen’s comprehensive source of advertising intelligence, allows marketers and advertisers to understand the media landscape so they can effectively plan campaigns.
In addition to driving increased streaming, COVID-19 is having a significant impact on local news reliance and consumption.
Digital adoption is sweeping the globe. The uptake of mobile devices and increasing access to the internet have huge ramifications for businesses in all industries. Retailers can’t afford to ignore ...
This edition of the Nielsen Total Audience Report provides the latest in media consumption trends. At 11 hours and 45 minutes, U.S. adults are spending nearly half their day connected to media.
Today, more than ever, marketers are relying on digital platforms to sell their products. As early digital adopters, Asian American consumers can help deliver an immediate sales boost for those ...
Driven by the Thanksgiving holiday week, total TV usage jumped 5.7% in November, with broadcast's share rising for a fourth straight month.
With the highest smartphone ownership and usage of any demographic group and an unyielding desire for self-expression and image control, African Americans are leveraging digital platforms and ...
For advertisers wanting to make inroads with the growing LGBTQ+ community—and their buying power—inclusivity is everything.
A surge of viewership for broadcast dramas, sports and new streaming content pushed total usage of TV up 1.3% compared with December.
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