For major consumer brands, it has long been true that product prices and marketing budgets are flip sides of the same coin. How do you move something off the shelf? Most likely, spend another dollar ...

Valuable video inventory, now categorized differently, is being deprioritized or rejected, even though its performance hasn’t changed.

Former Meta employee claims illegal business practices; virtual AI salespeople are hosting 24/7 livestreams; and Google SPN announced a major change.

IAB Tech Lab CEO Anthony Katsur didn't mince his words when declaring unauthorized generative AI scraping of publisher ...

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The DOJ and Google filed their respective witness lists for the remedy phase of the ad tech antitrust trial. Lots of familiar ...

Publisher traffic is evaporating due to AI searches; LG Ads is finally ready to go public; and women's dating safety app Tea ...

Bluefish helps advertisers track and optimize how they show up in an LLM's search results. Its latest funding will expand its ...

Wondercraft's new tool generates and revises audio content via natural language prompting, without the need for advanced ...

What’s the point of a market research survey that could take weeks when consumer sentiment is rollercoasting up and down ...

Programmatic OOH and video ad platform Adomni wants to make DOOH approachable to more small and local businesses.

Creating a native ad unit online is way more complicated than a standard programmatic placement, says Advertible CEO Priti ...