Prior to the 2000 season, Knoxville’s Double-A Southern League franchise relocated 20 miles east, to the town of Kodak, and ...

While uniform sponsors have long been prominent in international sports, the American sports landscape has gradually seen ...

The logos include a new color and a historic bridge connecting South Knoxville to downtown over the Tennessee River.

What does it take to rebrand a huge sports team? GQ finds out. Join Justin Thomas Kay as we look at the evolution of the LA Clippers’ branding, from their founding logo as the Buffalo Braves to the ...

With the 2024 MLB season officially in the rearview mirror, it was only a matter of time until the Oakland A's dropped the 'Oakland' from their name. The Athlet ...

The Boston Red Sox were recently mentioned as favorites to land one of this winter's most coveted pitching trade targets.

When it was announced in 2022, as part of the new collective bargaining agreement, that Major League Baseball would begin to ...

On Saturday evening, as Game 2 of the World Series got underway in Los Angeles, the Dodgers’ Triple-A affiliate made some ...

The 2024 MLB postseason has arrived. With it, so too has a brand new league-wide sponsor. Visible on every team's helmets during the playoffs is the word STRAUSS, accompanied by a small logo.

There is tons of history on the baseball cap, what was once just a piece of the uniform now viewed as a fashionable wardrobe ...

Yet, unless you were paying attention to MLB press releases, Tuesday was the first time many fans saw the sponsored helmets. First look at the sponsored Strauss logo that will appear on both sides ...