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Cracker Barrel refreshed its logo and paid the price. Here's what brand experts say went wrong.

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

Cracker Barrel board member under fire for DEI background after restaurant ditches traditional logo

Gilbert Davila, a Cracker Barrel board member and former Disney diversity executive, faces heat after the restaurant chain ...

Cracker Barrel’s logo fiasco shows how hard it is to freshen things up without annoying loyal customers

But when it came to the logo change, the company said little, and the market filled in the blank, deriding the logo as boring ...

Christian college slammed for comparing Cracker Barrel logo change to George Floyd protest

"Same energy," the college tweeted along with photos of the new logo and a George Washington statue covered with red paint.

UFC’s most polarizing fighter, naturally, shares controversial reaction to ‘sh-t’ Cracker Barrel re-brand

Bryce Mitchell is one of the most outspoken and controversial voices on the UFC roster today so it shouldn’t come as a ...

Cracker Barrel co-founder fears new logo, interior changes could hurt company

Cracker Barrel’s decision to update its menu, redesign its restaurant interior and change its logo has caused outrage across ...

Cracker Barrel crackup: How the culture wars are upending corporate branding

For America's big brands, there is little profit in the culture wars: It is simply too easy to lose customers by taking sides ...