On Monday, Cracker Barrel vowed not to turn its back on its company's values of "hard work, family, and scratch-cooked food ...

The "old timer" — a.k.a., “Uncle Herschel” — will still appear on the menu and road signs: “He’s not going anywhere,” the ...

Last week, it was Cracker Barrel CEO Julie Felss Masino who was under pressure for the logo rebrand and reports about her ...

Cracker Barrel, the struggling country-themed restaurant chain and road trip staple, is backtracking on a new logo that drew ...

Julie Felss Masino, the CEO of Cracker Barrel, is the focus of national controversy due to a new logo design. The design gets ...

Cracker Barrel – known for its nostalgic atmosphere and Southern fixins like chicken fried steak – ditched its telltale charm ...

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

Cracker Barrel stock panic may be premature. While a few provocative news outlets are calling the marketing shift that led to ...

What has not changed, and what will never change, are the values this company was built on when Cracker barrel first opened in 1969: hard work, family, and scratch-cooked food made with care. A place ...

The family-dining chain’s brand updates draw online ire and boycott calls. “We know we won’t get everything right the first ...

Cracker Barrel just hit the gas—straight off a cultural cliff. The down-home, rocking-chair charm that made it a roadside staple ...