Cracker Barrel says it "could've done a better job" handling the rollout of its new logo, which has drawn mockery from every corner of the internet, especially MAGA influencers and politicians. Why it matters: The Lebanon,

Following the logo reveal and backlash, Cracker Barrel stock dropped 7.2% on August 21, 2025. This amounted to a $94 million loss in market value before partially rebounding later that day. Analysts cautioned that both the controversy and the high $700 million rebrand cost contributed to investor uncertainty, not just political outrage.

MSNBC hosts Jonathan Capehart and Eugene Daniels had a field day roasting MAGA “snowflakes” for their outrage over Cracker Barrel’s rebrand. On Saturday’s broadcast of The Weekend, the hosts delved into why changing the popular Southern restaurant’s logo has caused such an uproar,