Meghan Markle's road to a strong lifestyle brand has been rocky, to put it lightly. The brand, which started out as American Riviera Orchard, was fraught with paperwork and trademark issues that seemingly led to a rebrand: to her new brand,

What Will Markle’s ‘as Ever’ Sell? Markle said the new company will feature the same products sold under the American Riviera Orchard, including fruit preserves and “many

A small clothing company called As Ever has addressed Meghan Markle ’s decision to use the same name for her lifestyle brand. The Duchess of Sussex, 43, announced that she has renamed her lifestyle brand, American Riviera Orchard, to As Ever in a video posted to her Instagram account on Monday, February 17.