But the colorful, paisley-centric, preppy staple that is the Vera Bradley bag has been swept up in Y2K fever ... Changing ...

TikTok and the secondhand market brought the colorful bags back into our consciousness. Now, the aughts favorite has embarked ...

An editor reviewed the Vera Bradley Cotton Hathaway Tote, rekindling her love for the brand she hadn't worn since 2010.

These deals are all under $75. Buying a Vera Bradley bag is always a good idea—the brand’s durable purses last and last, and the classic styles can be worn throughout years, even as trends change.

With hip bone-grazing denim and strapless styles already big with the TikTok crowd, Taylor figured Vera Bradley bags would be next to get cool again. Turns out, she was right. On the app ...