But if you dig around the document you will also find suggested measures that will impact marketing, advertising, media and ...

Embedding technology has transformed targeted advertising and content monetization by enabling more precise contextual ...

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

Communicate speaks to Pauline Rady, Managing Director, Client Lead at GroupM as part of our Women to Watch series ...

As retailers enter the new year, they face a critical reality: simply having a retail media network is no longer enough.

Marketeers use generation effects to bolster the memorability of ads. But what if its effects are laboratory illusions? And ...

With mobile marketing, brands must recognize the diversity of generational audiences to tailor their strategies to connect ...

Avista entered into a memorandum of understanding with North Plains Connector for a 10% stake in the 3GW US east-west ...

SouthCoast Wind 1 has received approval from the US state of Massachusetts for onshore transmission facilities in Somerset.

If power lines are the veins of the electrical system, big transmission lines that cross state and national borders are the major arteries ― and they’re notoriously hard to get approved. “Decades in ...

Mobile advertising may seem similar to mobile marketing, but the two are different. Mobile marketing is a more general term that encompasses mobile advertising and other forms of marketing ...