When AI agents – ​computer programs that use AI to do tasks and reach goals by themselves for a person or another system – become the default way people navigate the internet, the value chain will be ...

Traditional Broadcast Advertising Model. Traditional broadcast advertising refers to commercials that air to the public on the radio or television. Businesses buy space on broadcast mediums, such ...

Kantar, which tested over 1,350 ads released in 2025, found that influencer content in ads hold viewers for an average time ...