With mobile marketing, brands must recognize the diversity of generational audiences to tailor their strategies to connect ...

Taking us through the marketing journey of Bikano, Head of Marketing Kush Aggarwal sheds light on how the brand has adapted ...

As consumer behavior continues to shift toward digital platforms, companies that neglect having a strong digital marketing ...

On the ground, the Trump campaign was at a disadvantage to Kamala Harris’s massive canvassing operations. But many ...

Industry leaders explore the transformative power of performance marketing, sharing insights on effective engagement ...

As retailers enter the new year, they face a critical reality: simply having a retail media network is no longer enough.

A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should ...

Shrinking is evolving into more than what it initially appeared to offer. The show features lessons on vulnerability and ...

Embedding technology has transformed targeted advertising and content monetization by enabling more precise contextual ...

Influencer marketing is evolving beyond brand awareness and embracing affiliate models to drive tangible sales. This shift is crucial for sectors like banking and financial services, where measurable ...

Q3 2024 Earnings Call Transcript November 7, 2024 TEGNA Inc. beats earnings expectations. Reported EPS is $0.94, expectations ...

The Peninsula Hotels' first major brand campaign in a decade spotlights the stories of front-line staff in mini-documentaries ...