She covers paid search, paid social, retail media, video and more. In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building ...

A study reveals a surprising transformation: as social media turns everyday household chores into profitable ventures, it may ...

The survey found that overall marketing spending is bouncing back to the four-year-high levels notched in Fall 2022, after a ...

Giving money to prominent celebrities was a theme of the Harris campaign, which gave almost $4 million to Village Marketing ...

NEW YORK (AP) — Small Business Saturday — the Saturday after Thanksgiving — is coming up. But it doesn’t always translate to ...

To fully integrate data insights into a broader marketing strategy, LAUD provides an extensive array of services that boost ...

Every marketing professional knows that authenticity is one of ... Employees can be a brand’s most enthusiastic and authentic ...

The viral video shared by an X user named @gunsnrosesgirl3 carried the caption, “A Chinese retail chain has swapped traditional mannequins for real women walking on treadmills, wearing their clothes.

Ten digits, one phone number that is all there is to these posts published in several social media community groups around ...

A retail marketing campaign provides a pathway to expand your reach, connect with new and existing customers, and tell your brand story. With so many different ways you could take a marketing ...

An undetected error on packaging for toys inspired by the movie version of the “Wicked” musical sparked outrage when it directed young buyers to a porn site instead of the film’s landing page.

Social media has become one of the most important tools in brand building and reputation management – transforming this platform from being used only for casual interactions into becoming a critical ...