How a blind-box toy became a global trend through emotion, exclusivity, and online hype Labubu’s global popularity highlights how brands today use a mix of artificial scarcity, influencer-driven ...

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Distributed primarily in "blind boxes," adding an air of mystery, Labubu figures have become cult favorites, appearing in the hands of celebrities like Rihanna, Kim Kardashian, and David Beckham.

The plush toys, which can also be hooked to purses as accessories and charms, are collectible items that often come in blind boxes, meaning the buyer doesn't know which doll they got.

When the blind boxes became a success, Pop Mart launched the first series in 2016, selling Molly dolls - child-like figurines created by Hong Kong artist Kenny Wong.

Labubu isn’t just a cute plush toy anymore—it’s summer’s must-have accessory.

Blind boxes, in terms of how they reach the consumers, are an innovation. Digging deeper into the issue, you will learn the very marketing of blind boxes is called probabilistic selling.

This Toy Collector From Mumbai Is Filling Her Life With Labubus, Barbies, And Blind Box Surprises Saylee Padwal's collection spans across categories: from trending Pop Mart characters and gacha ...

Even till the end of September 2019, Beijing-headquartered Pop Mart, a company that makes trendy toys packaged randomly in what are called blind boxes or mystery boxes, hardly had any cross-border ...