Variety’s Entertainment Summit at CES will return on Jan. 8 to the Aria Las Vegas. The summit is set to feature panels and ...

Some campaigns turned modest budgets into major wins, while others missed the mark. Here’s a look at the biggest winners and ...

Publicis Media U.S. has acquired Picture Motion, a social advocacy and cause marketing company that has developed campaigns ...

While it may be daunting to take on industry giants as a newcomer, the right marketing strategies can help a new business ...

Advertisers and media buyers are caught in the middle of the Paramount-Nielsen standoff, grappling with the sudden shift to ...

Brands are recognizing that to keep pace with these changes and capitalize on new opportunities, they need to invest more in ...

Advertising and marketing are not the same. If you think they’re interchangeable, don’t worry, you’re not alone. But imagine if we treated coffee and caffeine like synonyms. Sure, they’re related, but ...

Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments ...

Digital marketing is a rapidly evolving field, and as we move toward 2025, several emerging trends are set to reshape how ...