The new managed functions will let enterprises apply LLM reasoning to structured and unstructured data directly in SQL, eliminating prompt tuning and external tools.
Google today announced a big update to BigQuery, its service for quickly analyzing large amounts of data. The company has added new features that let users work in real-time, query subsets of the ...
Editor's note: The author, Pierre DeBois, will be speaking at next month's CMSWire Connect conference in Austin, Texas, on the subject of migrating from Universal Analytics to Google Analytics 4.