Find out what banner ads are and how they work. Explore examples and best practices for using banner ads effectively.

Banner blindness is not necessarily the result of a conscious choice to ignore advertising but is rather a result of Internet usage training the eyes where to look.

Visitors to a Web portal got a sneak peek this summer at the frontier of online advertising: a banner showing a Ford Thunderbird being auctioned on eBay. The ad opened a window into the Web ...

Banner Ad Real Estate: Look Before You Leap Before purchasing ad space on a Web site, always take the following items into consideration.

The result: a slew of new ad units that promise an online advertising future evolved beyond the banner. For example, there's Hulu's "Branded Entertainment Selector" unit. It provides users a ...

There are four basic ways to try to make money as a developer: sell your app, sell in-app purchases, show banner ads, or show native ads.

How to Sell Banner Advertising. Whether you run a fashion blog or a news website, you can monetize your site by selling advertising placements to businesses or nonprofits that want to promote ...

For example, if you sell books, you may find that Amazon.com has purchased the keyword “books” for banner ad placement, often for months at a time. 3. Choose Between General or Specific Target ...

Gator, the company that develops ads that lets companies advertise on rival sites, is now selling pop-up ads that will fit exactly over an existing one.