True Religion is increasing its ties to sports and music, as the sportswear and denim brand works to widen its audience and build revenues. Grammy-winning rapper Saweetie is the face of True ...

A powerful blend of nostalgia and Gen Z’s embrace of Y2K fashion has propelled True Religion back into the spotlight. But the iconic denim lifestyle brand isn’t simply replicating its past ...

True Religion, born in the Y2K era, is benefiting from its current cultural resurgence. Creative Director Zihaad Wells attributes the brand’s heightened relevance among Gen Zers to its strong heritage ...

After its 2002 founding in Los Angeles, True Religion quickly became a key player in delivering elevated and fresh denimwear. Instantly recognizable due to its signature Super T stitch, Buddha imagery ...

Co-authored with Dr. Ken Baskin. Few things are more important to human psychology writ large than religion. But what does this concept really mean? The more deeply we investigate it, the odder ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. MIAMI BEACH, FL - JULY 17: A general view of atmosphere ...

True Religion is having a 4th of July sale with discounts up to 70% off. The sale runs through July 6th and features popular denim styles. The article highlights the brand's connection to Y2K fashion ...

Recently, TowerBrook Capital Partners announced that it would acquire True Religion Apparel for around $32 per share in cash, with a total transaction value of $835 million. The purchase price was 52% ...

The sale includes popular items like the Crystal Baggy Jeans, similar to a style worn by Taylor Swift. True Religion is offering up to 70% off sitewide for their Labor Day sale. Shoppers can get an ...