Core Principle: Link text should be unique, concise, and descriptive of the link destination.

Anchor Text: What Is It & How To Optimize It? Don't overlook the importance of anchor text. Discover the different types and recommendations for best SEO practices in this beginner-friendly guide.

When adding links in content, it is important that the linked text make sense out of context. Read the linked text out loud. Would someone who you are reading to understand what content you are ...

Techniques for creating a diverse link profile through anchor text variations. Details on how Google perceives your site, how to use LSI keywords, and more.

I often find that embedded text links and locational breadcrumb links are two of the best places to utilize keywords. Embedded text links, such as text links in an article, provide powerful context.

The Link Title Attribute: What It Is & How To Use It Optimize your links with the correct attributes. Learn about the importance of link title and alternative text for SEO success.

Lizzi Sassman from Google said in this morning's Google SEO office hours that using the anchor text "here," the text for your hyperlink, is simply "bad link text." Instead, you should use more ...